VA Lawmakers Want To Support Small Cannabis Businesses and Farmers

Virginia lawmakers are showing increasing openness to meaningful conversations about the future of cannabis — particularly around supporting small businesses, farmers and fostering sustainable growth. While this shift is encouraging, sustained dialogue and active advocacy are crucial to shaping a regulatory framework that benefits both entrepreneurs and consumers, while addressing legitimate safety concerns.

Despite growing awareness, confusion remains around key topics — especially the difference between synthetic cannabinoids and cannabinoids derived from naturally occurring hemp materials. This misunderstanding hampers policy progress. Industry leaders, stakeholders, and consumers must step up, engage directly with legislators, and highlight both the economic potential and the wellness benefits hemp-based businesses bring to Virginia.

At the same time, pressure is mounting around marketing and youth access. Lawmakers are responding to constituent concerns about aggressive signage and easy access for minors. One legislator even shared that their 14-year-old daughter purchased a vape from a local shop. The industry cannot afford to ignore these concerns. Instead, it must take the lead on strengthening age-verification protocols and finding innovative, compliant ways to market products responsibly.

Perhaps the most significant challenge remains outdated and damaging perceptions. Too many politicians still view the hemp industry as untrustworthy or morally questionable. Changing this narrative is not only possible — it’s essential. Industry leaders must invest in robust public relations efforts, elevate success stories, demonstrate good faith through responsible business practices, and show how hemp businesses contribute meaningfully to Virginia’s economy and public health.

The future of Virginia’s hemp industry depends on collaborative action, strategic communication, and unwavering professionalism. The transformation starts now — and it starts with us. Reach out to today to find out how you can make an impact this year and help us support small businesses in the cannabis space!